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Electronic Selling: Twenty-Three Steps to E-Selling Profits, by Brian Jamison, Josh Gold, Warren Jamison
Free Ebook Electronic Selling: Twenty-Three Steps to E-Selling Profits, by Brian Jamison, Josh Gold, Warren Jamison
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At last! This simple revolutionary book is the first plain-English guide to handling sales and credit card transactions on the World Wide Web. It's designed for businesspeople and "cyberpreneurs" who want to make money on the Internet, not do programming for it.
Written at a level everyone can understand, E-Cash answers the pressing questions posed by marketers, Webmasters, and entrepreneurs: In doing business on the Internet, how do we process orders? Accept payments? And make sure that our customers' credit card numbers aren't being ripped off? The authors-who are cutting-edge Web site developers and highly creative marketers-clearly explain how to beat the security bugaboo and succeed at electronic selling.
Supported by its own state-of-the-art Web site, this book sorts through the new technologies that have finally made internet commerce feasible, then spells out the issues in non-technical terms. Here is much needed information for businesses on Internet and search engine basics -- various methods of e-sales -- how to organize Web sites to maximize sales -- and where to find e-cash service providers. Readers will also be fired up by profiles of internet sales success stories and an indispensable action plan for getting started: "22 Steps to E-Selling Profits".
Only E-Cash reveals how to access the cash register that lurks in every computer. Hundreds of thousands of companies are under the gun to generate profits from their Web sites, and this unique book shows them how to do it.
- Sales Rank: #14197788 in Books
- Published on: 1997-03
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 7.50" w x .75" l,
- Binding: Paperback
- 245 pages
Amazon.com Review
Written by the co-founders of an agency that designs Web sites for major corporations, Electronic Selling: 23 Steps to E-Selling Profits provides an overview of the entire process for executives who don't have backgrounds in technology. Following a step-by-step action plan that moves from project conception through marketing assignments, it offers detailed information on critical topics like the actual mechanics of cyber sales and the issues surrounding online security. Numerous successful Web sales efforts also are profiled.
Review
"./#./#.written with less technical jargon than most books of this kind. The steps, which amount to tactics, are clearly laid out." -- Tampa Tribune, 3/10/97
From the Back Cover
At-a complete plain-English guide to making money on the Internet! You've heard and read about the vast money-making potential of the Internet. Well, here is the first book to provide the core information you need to make intelligent decisions about E-Selling and E-Cash on the World Wide Web. Written by the principals of the world's most innovative Website development firm, this sure-fire guide will show you how to make money with secure Internet sales-easy access to the international market-process orders and obtain payment automatically-and set up a high-profit, 24/365, commissionless, unstaffed operation! This business-building tool takes you through the basics of the Web and E-Selling, and then covers: Success stories on the Net-from Amazon Books and CDnow to the Sharper Image; Electronic selling methods, including secure server solutions and required facilities; Strategies for effective E-Selling-from choosing the right products to special offers; Organizing your Website for E-Cash sales; A getting-started action plan-with 23 clear steps to big E-Selling profits. It's all here-complete details on the key issues of E-Selling and E-Cash that will make you a winner on the Web!
Most helpful customer reviews
12 of 12 people found the following review helpful.
Internet Sales and Security in a Nutshell
By Gregory McMahan
There is an old adage which says 'never judge a book by its cover'. Well, I don't know how a book with such an attractive cover could fall so short. Granted, the writing style is fluid, fast, and highly readable, and the organization is good; yet the content of Jamison and Gold's treatise on ecommerce seems to be missing something. Jamison and Gold do get to the point quickly in their text, but one has to wonder if there is something more to the internet and ecommerce than just sales and security as they boldly assert.
Organized into eight light and readable chapters, the book takes the reader on an in-depth tour of sales and security on the internet while at the same time introducing other vital areas such as website creation, maintainance, and promotion. The first five chapters, each roughly twenty pages long, are devoted to a skim tour of website development, marketing and promotion. By the end of the first chapter, the reader is thoroughly indoctrinated in all of the obligatory hype and marketing spin the internet is infamous for, and is encouraged by all means to jump on the modern incarnation of the American Goldrush. The second chapter outlines the internet selling process in twenty three steps, while chapters three, four and five are devoted to the various processes, strategies, and tools necessary to implement these twenty three steps. Chapters six and seven deal with the real meat of the book, sales and security issues respectively. Chapter eight profiles what Jamison and Gold believe to be ecommerce success stories; bear in mind that more than a few of these companies have yet to show a profit even after several years of operation. Four appendices containing useful information, such as a glossary of key terms, companies that are eager to get other companies on the eselling bandwagon, online transaction processing companies, and contact information for Jamison-Gold, round out the book.
On the plus side, the book did contain a very good overview of security related issues on the net, some of them even new to me, in a very understandable and non-technical fashion. The book was definitely written with an eye for the non-technical executive who is not very tech savvy, yet has money to spend.
On the minus side, on top of the usual marketing spin to be found in any internet book, the authors also include several shameless promotional plugs (some of it quite informative, but most of it annoying) for a variety of software companies. In more than a few cases, the authors merely grafted the marketing hype, advertising and promotional literature of the software companies featured in the book liberally throughout the text.
Finally, though the book is dated, and the terrain has changed drastically in the last two years, it does serve as a good introduction to and reference on sales and security issues related to ecommerce for those executives who are not in tune with the potential usefulness of the web in business. Bear in mind that the potential uses of the web and the internet are not solely limited to increasing sales, revenues, and ultimately profits, but also encompass increased productivity, efficiency, and faster communication and turn-around time in business- four significant and vital areas the authors failed to cover completely. A better book in the same category with well-rounded information is Phaedra Hise's Growing Your Business Online.
4 of 5 people found the following review helpful.
Excellent guide to getting your business on the Web!
By A Customer
If you're business is not yet on the Internet, this book is an excellent resource to provide you with the tools to get you started with a Web site. It guides you through a simple 23 step to get you started. Very informative. No overly-technical gibberish. A must read for any business, large or small, interested in making money on the Net
0 of 9 people found the following review helpful.
It is not that great book
By A Customer
It is not that great book. There are other great books out ther
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