Sabtu, 31 Oktober 2015

~ Fee Download Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing), by David L. Loudon, Albert J. Della Bitta

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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing), by David L. Loudon, Albert J. Della Bitta

Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing), by David L. Loudon, Albert J. Della Bitta



Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing), by David L. Loudon, Albert J. Della Bitta

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Consumer Behavior: Concepts and Applications (McGraw-Hill Series in Marketing), by David L. Loudon, Albert J. Della Bitta

"Consumer Behaviour, 4/e", is written as an introduction to consumer behaviour for the advanced marketing student and is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. It starts with a macro approach, moving in a logical progression from the societal (extremal influences) to the level of the individual, and incorporates marketing realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making. The pedagogical elements of the text also include a list of learning objectives and opening vignettes at the start of each chapter. A highly distinctive feature of this edition is the new comprehensive chapter on Organizational Buying Behaviour which broadens the conception of the consumer to include industrial markets. The material in the chapter on cultures and subcultures has been substantially revised and expanded, and now provides more coverage than most texts. 17 and 20 cases are new and offer opportunities for extensive discussion. Also available - instructor's manual (ISBN 0-07-038768-0), test bank (0-07-038769-9) and overhead transparencies (0-07-074484-x).

  • Sales Rank: #5644095 in Books
  • Brand: Brand: McGraw-Hill Companies
  • Published on: 1992-12
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.50" h x 8.50" w x 1.50" l,
  • Binding: Hardcover
  • 788 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

1 of 2 people found the following review helpful.
Very precise and easy to understand.
By A Customer
With a back ground of psychology I found this book very interesting. Two years back i was supervising two of my M.Phil students for their thesis on "Life style inventory" and "reference group influencs". During that process i got hold of this book and found it very use full. I think this is very comprehensive book for my M.Sc.Psychology students also who are intending to specialize in organiztional psy. and offering a course of consumer psy. and research in marketing.

See all 1 customer reviews...

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! Free Ebook How to Solve Physics Problems (College Course S), by Robert Oman, Daniel Oman

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How to Solve Physics Problems (College Course S), by Robert Oman, Daniel Oman

275,000 students in noncalculus physics; Required pre-med course; Super-accessible, straightforward help; Student-grabbing graphics and style; Icons for important concepts; 1-2-3 help with problems.

  • Sales Rank: #923447 in Books
  • Published on: 1996-08-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .80" w x 8.00" l, 1.90 pounds
  • Binding: Paperback
  • 352 pages
Features
  • : Paperback: 352 pages, Publisher: McGraw-Hill; -1997
  • Language: English, ISBN-10: 0070481660, ISBN-13: 978-0070481664
  • ISBN-13: 978-0070481664, Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars See all reviews (7 customer reviews),Amazon Bestsellers Rank: #116,804 in Books (See Top 100 in Books

From the Back Cover

The Problem: Physics. The Solution: How to Solve Physics Problems

No one says physics is easy, not even physics professor Bob Oman or microelectronics researcher Dan Oman. They struggled with physics as undergraduates, too, and know the physics student's lament--"I understood everything in lecture and the text, but I couldn't do the problems."

That's why they wrote How to Solve Physics Problems. This book prepares you for physics exams by moving you directly into problem-solving. You learn to solve physics problems naturally and systematically as you read along--before you even know you're doing it--and in a way you simply can't forget. This book also helps you with your homework and gives you a preview of problems that will be on your exams. Plus you get good, solid advice on how to reduce study time, get maximum benefit from class, prepare for your exams effectively, and make your note-taking count.

No matter how tough your textbook or how rigorous your course--whether you are studying calculus-based or non-calc physics--this book will help you understand more and improve your grade.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Most helpful customer reviews

27 of 27 people found the following review helpful.
Very helpful, recommend
By A Customer
this is a very good book except there are some mistakes(but the mistakes are easily found and corrected by yourself). This book gives you how to attack problems in a very organized manner even though the problems are not so difficult. I came to be able to solve more challenging problems in a different book after solving the easy but organized ones in this book. I recommend this book!

51 of 52 people found the following review helpful.
This Is The Book If You Need Help with Physics
By TBell
Beginning with the "How To Use This Book" and "How To Excel in Your Physics Course", (especially the latter) and throughout its pages, this is, without a doubt in this readers opinion, the very best book on the subject I have found to date (And I have many). It puts you through the paces. If you want to know this subject and excel in it, these authors have placed before you the practice you will need. I recommend this book highly for your first experiences in this subject. Starting with the mathematical background required; then on to Classical through Special Relativity. It covers each and every topic, in a clear, concise method that enhances learning and improves retention greatly in each and every area. It's a great reference to have on the shelf. EXCELLENT! My thanks to the authors. Your book has helped me much more than I ever expected.

0 of 0 people found the following review helpful.
Get it!
By Amazon Customer
This book saved my Physics grade. I combined it with Physics for the Utterly Confused and it almost made up for my poor professor.

See all 22 customer reviews...

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? Fee Download Sailboat Electrics Simplified, by Don Casey

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Sailboat Electrics Simplified, by Don Casey

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Sailboat Electrics Simplified, by Don Casey

Don't Be Baffled by Your Electrical System--Handle Repairs and Improvements with Ease

With clear illustrations and simple explanations, Don Casey shows you exactly how to install wiring . . . make good, safe connections . . . match your battery bank and alternator to your needs . . . troubleshoot problems quickly . . . avoid shore power problems . . . and more--all without a lot of technical jargon.

"Don Casey's book provides clear guidance on how to create and maintain a robust electrical system. Don's lucid explanations and numerous illustrations make what is normally mysterious and invisible--electricity--into something the reader is able to understand with confidence. An excellent addition to the sailor's seagoing library." --Chuck Hawley

  • Sales Rank: #201863 in Books
  • Color: Blue
  • Published on: 1999-04-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x .54" w x 7.50" l, 1.27 pounds
  • Binding: Hardcover
  • 192 pages

From the Back Cover
Don't be baffled by your electrical system--handle repairs and improvements with ease! With clear illustrations and simple explanations, Don Casey shows you exactly how to install wiring... make good, safe connections... match your battery bank and alternator to your needs... troubleshoot problems quickly... avoid shore power problems... and more--all without a lot of technical jargon. "Don Casey's book provides clear guidance on how to create and maintain a robust electrical system. Don's lucid explanations and numerous illustrations make what is normally mysterious and invisible--electricity--into something the reader is able to understand with confidence. An excellent addition to the sailor's seagoing library."--Chuck Hawley.

About the Author

Don Casey credits the around-the-world voyage of Robin Lee Graham, featured in National Geographic in the late 1960s, with opening his eyes to the world beyond the shoreline. After graduation from the University of Texas he moved to south Florida, where he began to spend virtually all his leisure time messing about in boats.

In 1983 he abandoned a career in banking to devote more time to cruising and writing. His work combining these two passions soon began to appear in many popular sailing and boating magazines. In 1986 he co-authored Sensible Cruising: The Thoreau Approach, an immediate best-seller and the book responsible for pushing many would-be cruisers over the horizon. He is also author of This Old Boat, a universally praised guide that has led thousands of boatowners through the process of turning a rundown production boat into a first-class yacht, and of Sailboat Refinishing, Sailboat Hull & Deck Repair, Canvaswork & Sail Repair, and Inspecting the Aging Sailboat, all part of the International Marine Sailboat Library. He continues to evaluate old and new products and methods, often trying them on his own 30-year-old, much-modified, Allied Seawind.

When not writing or off cruising, he can be found sailing on Florida's Biscayne Bay.

Most helpful customer reviews

98 of 99 people found the following review helpful.
Excellent book - worth twice the price
By Arno E Jones
I've been wiring cars and motorcycles for 30 years. I also work with microcontrollers and supporting circuity and electronics in general. Somebody suggested that I get into boat electrics and maybe I could help support my cruising kitty (when the time comes) by working on other peoples sailboats. It seemed like a good idea, so I set out learning what I could and to gain some experience. The first thing I did was to buy every book I could lay my hands on on boat wiring and read them from cover to cover. Now that I've wired and repaired a few sailboats I realized that out of all the books I have, only two were refered to continuously while the rest have collected dust. This book is one of them.
First of all, it is a very easy book to read. There is not a wasted word in the whole book. All concepts are concise and easily understood. When you need a diagram to grok a concept, it is there. You can sit down and read this book like a novel it's written so well.
Second, it leaves no assumptions. Sure, I'd like to think I know all things electrical, but I don't. Sailboat electrics is as different from automotive electrics as cake is from pie. I learned about the difference between marine and automotive batteries. I learned about corrosion and zincs. I picked up the concept of sailboat characteristics in a lightning strike. These are the categories that are not covered in automotive books or even in general Electrical Engineering courses.
I think this book should be every boaters first choice in sailboat electrics. I recommend it to everyone who has an interest. If you feel you need even more detail, or equipment-specific knowledge, you can always pick up (my 2nd must-have book choice): Boatowner's Mechanical & Electrical Manual: How to Maintain, Repair, and Improve Your Boat's Essential Systems.
Between the two, you will have on hand a reference to everything you will need to know.

25 of 26 people found the following review helpful.
Outstanding book
By amg557
An outstanding book. I myself knew absolutely nothing about electricity when I first bought this book - although obviously it didn't make me an expert, it nonetheless taught me what I needed to know to start modifying my boat's electrical systems. I admit that I am biased - Don Casey is one of my favorite sailing authors - but if you are a novice and need to upgrade your boat's electrics, this is the book to get.

13 of 13 people found the following review helpful.
elegant
By joel bremer
I have a twenty-five boat with modest electrical needs. This book gave me all the foundational material I needed to start and finish my project but more importantly presented the material in a very readable even entertaining fasion while remaining efficient. Great diagrams, great book, great sailing.

See all 52 customer reviews...

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Senin, 26 Oktober 2015

* Fee Download Purchasing and Supply Management, by Donald Dobler, LaMar Lee, David N. Burt

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Purchasing and Supply Management, by Donald Dobler, LaMar Lee, David N. Burt

This best-selling text's hallmark has always been its fundamental treatment of the basics. In the thorough revision the change of title reflects the fact that purchasing is a field in transition. In most industries it is evolving into purchasing and supply management. Major new areas in the 6th edition include global sourcing, supplier and supply chain management, the use of cross-functional teams in new product development, commodity management and sourcing, and early purchasing and supplier involvement in specifications development. New topics include total quality management, partnering and strategic alliances, and just-in-time purchasing and outsourcing developments.

  • Sales Rank: #1561074 in Books
  • Published on: 1995-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.57" h x 6.69" w x 9.45" l,
  • Binding: Hardcover
  • 864 pages

Most helpful customer reviews

24 of 26 people found the following review helpful.
The core Purchasing text that must be on your shelf.
By A Customer
This is the textbook that every Purchasing professional must have on the shelf. It is written by the gurus in the field that helped to define the profession and set standards by developing the professional certification requirements.
The book establishes common language to describe Purchasing core processes that are applicable across industry and organizational lines. Because of the common language it establishes it can be really helpfull for someone who has been in a single industry or organization for some time that wants to transition to another industry but only knows the terms from their previos field.
For example someone involved in government procurement wishing to transition to the private sector might find the book usefull. Furthermore, it is written in the same language as appears on the NAPM APP and CPM examinations.
I have used the book both in a Purchasing Masters Degree Program at St Marys College in California and also in a Purchasing Certificate Program offered by the University of Phoenix and the material and cases are always well received by the students. The cases in particular are good and provide a common ground for people who have used the book.
There are some other books out there and new gurus are emerging but for now this is still the best.
William J. Kohnen Instructor University of Phoenix

10 of 14 people found the following review helpful.
Good reference but outdated
By A Customer
My instructor at college who is on the Board of NAPM made this the class text. The book is obsolete from its discussion of technology in purchasing but otherwise is good. It emphasizes qualitative methods and is very soft on quantitative analysis of practical business problems. There is a shortage of case studies but overall this is a good book.Being useful to take the NAPM exam, NAPM has expanded some definitions in the book that are not commonly held in other college courses. For example, my instructor docked me 10 points on a question asking for the 4 elements of a contract,which are different from what commercial law and the UCC dictate. NAPM has redefined some terms so be wary.

5 of 8 people found the following review helpful.
Average, not great
By A Customer
At over $100 this is an expensive book. It has some good information, being useful for Modules 1& 2 of the National Association of Purchasing Managers (NAPM) exams but is quite repetitive in its jargon. Much of what is discussed is generally known by anyone with any significant work experience. More calculations and hard data might be helpful. The book itself is of rugged construction and well made and of convenient size for portable reading.

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Minggu, 25 Oktober 2015

** Download PDF Introduction to Transportation Engineering and Planning, by Edward K. Morlok

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Introduction to Transportation Engineering and Planning, by Edward K. Morlok

  • Sales Rank: #3320489 in Books
  • Published on: 1978-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 7.00" w x 1.75" l,
  • Binding: Hardcover
  • 200 pages

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Sabtu, 24 Oktober 2015

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Martin Pring's Introduction to Technical Anaylsis: A CD-ROM Seminar and Workbook, produced by leading technical analyst and author Martin Pring, explains and demonstrates tools used by the world's foremost technical analysts to evaluate emerging trends. This technically state-of-the-art package then goes further, to provide specific steps you can take to turn these analyses into profit-producing trades. Using the effective CD-ROM/workbook format, you'll learn how to: Research and construct instantly valuable charts of stock and market activity; Interpret the basic concepts of momentum, and apply the theory to actual trades through a common sense set of trading strategies; Use price and volume pattern to identify breakouts; Analyze and act on peaks and troughs that can signal a change in the prevailing trend; Calculate moving averages and gauge their impact. Pricing also includes savvy advice on when to buy, when to take profits, and how to identify and handle false breakouts. More than three hours of CD tutorial, including video, animated diagrams, realistic movies, and audio clips let you develop and hone your technical analysis skills, with an interactive quiz at the end of each chapter.

  • Sales Rank: #781638 in Books
  • Published on: 1997-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .63" w x 7.40" l, 1.26 pounds
  • Binding: Paperback
  • 304 pages

From the Back Cover

A Basic Interactive Guide to Technical Analysis­­From One of the World's Leading Experts.

Technical analysis is the art of identifying market turning points at a relatively early stage. For the savvy investor or trader who identifies these changes and acts accordingly, the rewards can be enormous. Listen and watch as this unique entry-level guide explains and demonstrates the tools used by one of the world's foremost technical analysts to evaluate emerging trends before they become apparent to the crowd. Using its effective interactive CD-ROM/workbook format, you'll learn how to:

  • Interpret charts of futures, stocks markets, and options and identify key support and resistance levels
  • Master the basic concepts of momentum and understand its effect on price; apply the theory with a common sense set of trading strategies
  • Use price and volume patterns to identify breakouts; analyze peaks and troughs that can signal a change in the prevailing trend
  • Interpret moving averages and analyze their impact;
  • Use state-of-the-art techniques such as candlestick charting to determine trends and reversal patterns

You'll also receive savvy advice on when to buy, when to take profits, and how to deal with false breakouts. You'll develop your technical analysis skills with more than eight hours of CD tutorial, including video, animated diagrams, and extremely realistic movies, including videos. Then you can test yourself by trying the interactive quiz that comes at the end of each chapter. It's the definitive guide to one of today's hottest and most profitable investment tools, and a must for every investor, analyst, and trader.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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37 of 38 people found the following review helpful.
Excellent for beginners and as a trading reference
By j-beltran@home.com
When it comes to trading, basic is best. My trading library has grown extensively but the basic principals outlined in this excellent tutorial are the ones that have resulted in profits. I have returned to the basics and I now use this CD and workbook as my reference. I like that the workbook exactly follows the CD because I know that when I am reviewing the book I am getting everything explained in the CD. I would also add that this book goes beyond the basics. This book gives very practical advice on using technical analysis and making smart trading decisions. Every trader or aspiring trader should own this package.

3 of 4 people found the following review helpful.
Excellent Introduction tp Technical Analysis
By Richard M. Rosso
Martin Pring makes this confusing area more black and white and the enclosed CD-Rom provides some great information about how to read charts. The book's format is easy to follow, too. If you are just starting with technical analysis, this book should be the one you read first.

6 of 8 people found the following review helpful.
Excellent Introduction tp Technical Analysis
By Richard M. Rosso
Martin Pring makes this confusing area more black and white and the enclosed CD-Rom provides some great information about how to read charts. The book's format is easy to follow, too. If you are just starting with technical analysis, this book should be the one you read first.

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Kamis, 22 Oktober 2015

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Schaum's Outline of Fundamentals of Computing with C++, by John Hubbard

This powerful study tool is the best tutor you can have if you want top grades and thorough understanding of the fundamentals of computing with C++, the computing language taught at 83% of all colleges. This student-friendly study guide leads you step-by-step through the entire computer science course, giving you 420 problems with fully worked solutions and easy-to-follow examples for every new topic. You get complete explanations of data abstraction, recursion, Standard C++ container classes, searching, sorting algorithms, and other complex concepts, simplified and illustrated so they're easy to grasp. You also get additional practice problems to solve on your own, working at your own speed. This superb study guide covers the entire course, from logic to libraries. If you're taking introduction to computer science, this book will be your best friend. It's perfect for independent study, too!

  • Sales Rank: #1199806 in Books
  • Published on: 1998-05-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.80" h x 1.01" w x 7.90" l, 1.81 pounds
  • Binding: Paperback
  • 368 pages

From the Back Cover

Master the fundamentals of computing with C++ with Schaum's­­the high-performance study guide. It will help you cut study time, hone problem-solving skills, and achieve your personal best on exams and projects! Students love Schaum's Outlines because they produce results. Each year, hundreds of thousands of students improve their test scores and final grades with these indispensable study guides. Get the edge on your classmates. Use Schaum's!

If you don't have a lot of time but want to excel in class, this book helps you:

  • Use detailed examples to solve problems
  • Brush up before tests
  • Find answers fast
  • Study quickly and more effectively
  • Get the big picture without spending hours poring over lengthy textbooks

Schaum's Outlines give you the information your teachers expect you to know in a handy and succinct format­­without overwhelming you with unnecessary jargon. You get a complete overview of the subject. Plus, you get plenty of practice exercises to test your skill. Compatible with any classroom text, Schaum's let you study at your own pace and remind you of all the important facts you need to remember­­fast! And Schaum's are so complete, they're perfect for preparing for graduate or professional exams.

Inside, you will find:

  • Full coverage of Computer Science I-II, using the computing language taught by 83% of all colleges
  • Simplified explanations of recursion, logic, polymorphism, algorithms, and more
  • 455 solved problems in computer science, including step-by-step annotations
  • Examples and worked problems that help you master programming with C++

If you want top grades and a thorough understanding of the fundamentals of computing with C++, this powerful study tool is the best tutor you can have!

Chapters include:

  • Introduction to Computing
  • C++ Fundamentals
  • Control Structures
  • Functions
  • Arrays
  • Strings and Files
  • Abstract Data Types
  • Pointers
  • Lists
  • Standard Container Classes
  • Recursion
  • Trees
  • Sorting
  • Searching
  • Appendixes: Algorithms, References

About the Author
JOHN R> HUBBARD is professor of mathematics and Computer Science at the University of Richmond. He received his Ph.D from the University of Michigan (1973) and has been a member of the richmond faculty since 1983.His primary interests are in numerial algorithms and database systems. Dr. Hubbard is the author of severalother books, including Schaum's Outline of programming with C++, Schaum's Outline of Fumdamentals of Computing with C++, Schaum,s Outline of Data Structure with C++, and Schaum's Outline of Data Structures with Java.

Most helpful customer reviews

10 of 10 people found the following review helpful.
Very basic introduction to C++
By calvinnme
If you don't already know the C programming language, this is probably a pretty good book on C++ programming basics. It goes into control structures, arrays, strings, pointers, recursion, and abstract data types, among other topics. It even has a good introductory chapter on the basics of computing that even includes information on the binary and hex number systems. In that sense, it is good enough to stand alone as a pretty good textbook. However, there is one major component missing from this outline that is essential for anyone who claims to know C++ in any meaningful way, that being any mention of object-oriented programming constructs as expressed in the C++ language. If you don't know object orientation as it is expressed in C++, then you are just a C programmer programming with C++ notation. Thus, this outline is not wrong, it is just woefully incomplete. I still give it three stars because for the right audience it is a good beginner's text at a very cheap price. For those who are interested in learning object orientation as it is expressed in the C++ language, I instead recommend "Schaum's Outline of Programming with C++". In that book there is less of an emphasis on algorithms and computing and more of an emphasis on teaching the complete language with all of its components.

6 of 9 people found the following review helpful.
An OK guide for the beginner
By A Customer
This is the C++ guide in the famous Schaum's outlines series. It teaches you the foundation's of C++ fairly well, as usual with a great load of examples and code snippets. We are used to this by Schaum.
What I am missing is in-depth information. How do I use make to compile bigger programs? How do I use the STL? How do I use glib?
This book will scratch the surface, and will probably be an ok guide for a novice. But if you want to take a step further after the first weeks of learning C++, you will have to look elsewhere.

8 of 11 people found the following review helpful.
Surprisingly Readable
By A Customer
I am a 12 year old male who just happens to be interested in learning C/C++. Someone showed this book to me and highly recommended it. I have found that the text is simple to understand even to a novice starting for the first time, and that it is completely stuffed with useful examples. I am going to buy this book -- you just wait!

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Database System Concepts, by Abraham Silberschatz, Henry F. Korth, S. Sudarshan

This acclaimed revision of a classic database systems text equips students with a complete background into the basics of database, design, languages and system implementation. Database System Concepts, 3/e, provides the latest information combined with real-world examples to help students master concepts.

All concepts are presented in a technically complete yet easy-to-understand style, and notations are always kept to a minimum. A running example of a bank enterprise illustrates concepts at work. To further optimize student comprehension, figures and examples, rather than proofs, are used to portray concepts and anticipated results.

  • Sales Rank: #2210801 in Books
  • Published on: 1998-03
  • Original language: English
  • Number of items: 2
  • Dimensions: 9.75" h x 6.75" w x 1.25" l,
  • Binding: Hardcover
  • 321 pages

Most helpful customer reviews

6 of 6 people found the following review helpful.
Great introductory but not reference level book
By A Customer
I bought this book as a requirement for a DB class. I am an extremely detail-oriented person, so take that into account, but while it always gives sufficient information to tell you about a subject, it does not always give enough information to allow you to synthesize on your own. Example is the section on relational calculus, which gives a very firm overview of what it is, but doesn't necessarily give enough info to be able to construct all of your own forms. I bought the Elmasri/Navathe book as a supplement, and the two together form a much better source. Elmasri sometimes uses a simpler syntax, but the explanation is more complete. Elmasri/Navathe's treatment of normalization is far more complete, also.

8 of 13 people found the following review helpful.
Needs Revising...
By A Customer
I have been reading this book as a student and find that it is a very difficult book to read. The author really doesn't give you that may examples, just words. You almost have to guess where the author is going with examples. Sometimes he gives you a lot, other times he gives you none. I also think he goes overboard in trying to teach you all the background stuff of the queries. My instructor started having us read it, then skipped the chapter and went on. I don't think the author of this book really planned out what he was going to include in the book, its almost liking throwing a bunch of things into the pot to see what comes out of it. It could have been structured a lot better than what it is. He does try and teach you about E-R Modeling, but don't plan on any real examples. The ones he gives are either too basic or too complex, and there really isn't any explanation of the ones he does show you. It basically just leaves you hanging. You might as well plan on just taking a nap instead of reading this book. It is very hard to follow.

34 of 43 people found the following review helpful.
The best book available for truly understanding databases.
By C. Allwein
Too many database books ignore the semantics, research and design that go into databases. This book covers everything from the basics to the complex. You will learn the different design methdologies behind databases as well as the history and research that has gone into this field. You will also learn how to design and debug database systems. The book is excellently laid out and assumes no prior database knowledge. It doesn't discuss specific database systems, but it does cover the different styles and query languages you will come across (QBE, SQL, etc.) This book allows you to come away with the knowledge and expertise necessary for database applications. I highly recommend this book if you are interested in any way with databases. No matter what your interest, you will not come away empty handed.

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^ Free PDF Design and Construction of Wood Framed Buildings, by Morton Newman

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Design and Construction of Wood Framed Buildings, by Morton Newman

AT LAST! Design, construction and UBC requirements combined in one building system. Tired of books that treat wood design and construction methods as separate theoretical subjects, failing to weave them together like they are in the real world? Design and Construction of Wood Framed Buildings, by Morton Newman, not only bridges this gap, it also cites UBC requirements and constraints every step of the way. Each phase of design and construction is illustrated by one of 350 AutoCAD-generated details or explained with an example calculation. Detail drawings also interpret the intent of the Uniform Building Code. And you'll find all the information organized in the same progression in which you work - general requirements, building design loads, design examples and assembly techniques.

  • Sales Rank: #989491 in Books
  • Published on: 1994-11-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.30" h x .82" w x 8.60" l, 1.77 pounds
  • Binding: Hardcover
  • 400 pages

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Most helpful customer reviews

2 of 2 people found the following review helpful.
This book is a must for anyone involved in light frame construction
By D. Vaughan
This is a great book. I highly recommend it to anyone involved with light frame construction. It is clear, concise, the examples are very easy to follow. You do not need to be an engineer to use this book. This is a great book for engineers, architects and contractors alike.

0 of 0 people found the following review helpful.
Good design aid.
By R. A. Cerros
This book saves a lot of time since most of the common moment and shear diagrams are already drawn along with their formulas. It shows a lot of good examples on how to apply hem under certain situations.

0 of 1 people found the following review helpful.
Five Stars
By Y. Cabral
Excellent book for wood design.

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Rabu, 21 Oktober 2015

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Fourth Generation Management: The New Business Consciousness, by Brian Joiner

In the past decade, an increasingly global marketplace has driven companies to seek more effective ways to manage. The methodologies that emerged from this investigation include total quality management (TQM), continuous improvement, reengineering, time-based competition, visionary leadership, and many others. What is still missing, however, is a clear explanation of the basic principles that underlie and unify these seemingly diverse approaches. Now, from Brian Joiner, the most articulate voice of the new breed of management gurus, comes Fourth Generation Management. This landmark book provides a coherent and concise synthesis of the best ideas being implemented today and the most promising ones taking shape for tomorrow. The key elements of Fourth Generation Management are a dedication to quality as defined by the customer, a scientific approach to rapid learning, and the creation of team-spirited relationships both within and beyond our organizations.

  • Sales Rank: #387782 in Books
  • Published on: 1994-02-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .98" w x 6.00" l, 1.10 pounds
  • Binding: Hardcover
  • 289 pages

From the Back Cover
In the past decade, an increasingly global marketplace has driven companies to seek more effective ways to manage. The methodologies that emerged from this investigation include total quality management (TQM), continuous improvement, reengineering, time-based competition, visionary leadership, and many others. What is still missing, however, is a clear explanation of the basic principles that underlie and unify these seemingly diverse approaches. Now, from Brian Joiner, the most articulate voice of the new breed of management gurus, comes Fourth Generation Management. This landmark book provides a coherent and concise synthesis of the best ideas being implemented today and the most promising ones taking shape for tomorrow. The key elements of Fourth Generation Management are a dedication to quality as defined by the customer, a scientific approach to rapid learning, and the creation of team-spirited relationships both within and beyond our organizations.

About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Most helpful customer reviews

3 of 3 people found the following review helpful.
A Good Read!
By Rolf Dobelli
To survive in today's business environment, it's not enough to just keep improving - you have to do it faster than the other guy does. Brian L. Joiner provides valuable direction in how to get better faster. This approach transcends goal-based management by focusing on the needs of the customer. Only then do apparent contradictions between customer service and cost-cutting become manageable again. The author admits that the teachings of management guru W. Edwards Deming heavily influences his advice. We at getAbstract recommend this very helpful work to managers searching for a more enlightened, more effective approach. It will be particularly useful for those who need a strong rationale to do what they already think is right.

2 of 3 people found the following review helpful.
Moving from management by objective to the next generation.
By Michael
A paragraph from the last chapter is an excellent statement of what's covered.
"No executive wants to increase inefficiency and waste, cost and bureaucracy. Yet without a dedication to customers, without an understanding of systems thinking and variation, without an appreciation for cooperation and the use of data, that is unfortunately what we end up doing." (page 255)
You will likely see your company in one of the many examples given by Mr. Joiner. Chapter 9 gives just the right amount of detail in understanding variation and the use of control charts. The remainder of the book helps you understand how "common" and "specific" causes affect a system and how to manage them.

2 of 2 people found the following review helpful.
All businesses have costs but waste is optional.
By Stephen Parry
This is an excellent book, with many breakthrough ideas explained in a very compelling way.

I recommend this book for practitioners working with Lean, Systems thinking or general operational improvement, however, if you are into six-sigma you will not understand the profound knowledge this book contains.

There are a many reasons why I like this book, it has some memorable insights and phrases. Such as `don't work on costs, work on the causes of costs'.

Joiner also highlights how most managers manage their business without any theory behind their actions.. `We should be thankful if the action of management is based on theory...'

Joiner relentlessly pushes the notion that organisations must be `understood and managed as a `system', while developing process thinking, making decisions on customer data and understanding the theory of variation'.

He then goes on to say that the typical management response to calls for improvement is to either 1) distort the system or 2) distort the figures instead of improving the system.

Most people in the world of operational improvement will have come across the Deming PDCA (Plan Do Check Act) cycle, Joiner explains and supports this process very well but he adds a significant insight, what he says is, that when starting to make improvements you must start at CHECK, in fact he devotes a whole chapter to this important variation on Deming's PDCA theme. `Performing check is what most organisations fail to do. Check uncovers things we would just as soon not know, it forces us to look at the huge wastes in each of our activities and exposes it all, and the non productive or plain stupid things we have unknowingly been doing for years. It creates the gut level energy to do a better job of taking Action, of Planning and Doing'.

Joiner states that `a fundamental tenant is that nothing happens in a predictable, sustainable way unless you build mechanisms that cause it to happen in a predictable sustained way'

He talks about listening to management conversations for insights into the organisations real intent and focus he says ... `The way top management spends its time and the questions they ask of each other and the rest of the organisation is critical in determining the focus of the organisation.'

The book goes on to explain how to reduce process variation, the sections about how managers respond to variation would be amusing if they were not real, i.e. how managers work on the people instead of working on the system and the injustice that results in addition to the loss in organisational performance.

A good example of system variation resulting in perverse decisions and behaviour is illustrated by an example Joiner uses in telling a real story about a bank teller, who on several occasions got rewarded for her performance and at other times chastised....finally, she was unlucky enough to loose her job. Later, when talking to a friend she said that she never understood why she being praised because she hadn't done anything different and likewise the chastisement. Further conversation revealed that she had been a victim of system variation, the performance factors were attributed to her and not where they should have been that is to the system in which she worked. Essentially she had lost the Variation Lottery. He quotes Dr. Lloyd Nelson `failure to understand variation is the central problem of management'

Joiner also wallops the inappropriate use of standards (accreditation schemes like ISO and BSI) because they are a barrier to improvement and creativity. He argues that standards far from improving the organisation often result in a loss of performance. `They stifle creativity, deflect attention from customers, increase red tape and make work inflexible, while providing only the minimum acceptable outputs'

When it comes to people motivation he states that `to optimise the organisation as a whole, intrinsic motivation works better that rewards and punishment'

Finally he states that in order to get `better results you must have better methods' and he goes on to explain what those methods are.

This is a fine book, with excellent practical ideas as long as you see people as an asset capable of improving their own workplace and not as a cost to be `managed'.

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